by Geoffrey A. Moore · Harper Collins Publisher Inc. · tapa blanda · ISBN 9780060517120
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Crossing the Chasm is an essential guide for marketing in the high-tech industry. Geoffrey A. Moore presents a game plan for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. The book focuses on the "chasm" that exists between early adopters and more pragmatic buyers, and how companies can cross this chasm to achieve market success.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
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