by Paul Arden · Phaidon Press · tapa blanda · ISBN 9780714843377
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«It's Not How Good You Are, It's How Good You Want to Be» is Paul Arden's self-help and creativity manual in paperback, published by Phaidon Press.
Paul Arden, a veteran of advertising, brings together provocative advice for getting ahead at work and in life: learning from mistakes, asking for criticism rather than praise, communicating clearly and selling ideas. The book combines quotes, images and short reflections in an ironic, direct tone that pushes you to look at problems from another angle.
Originally published in 2003, the book has 128 pages and is written in English.
A book aimed at readers of personal development and at professionals in advertising, communication and business who are looking for new perspectives.
