Es kommt nicht darauf an, wer du bist, sondern wer du sein willst

Synopsis of Es kommt nicht darauf an, wer du bist, sondern wer du sein willst

«Es kommt nicht darauf an, wer du bist, sondern wer du sein willst» is Paul Arden's self-help guide, published by Phaidon Press in 2005, in paperback (128 pages, in German).

Paul Arden, an advertising executive, proposes in this brief manual a change of approach: instead of starting from who you are, it is better to decide who you want to be and act accordingly. With a direct and humorous tone, he addresses the fear of error, the usefulness of being wrong and other everyday situations, with the aim of making visible what seems impossible and bringing out the best in oneself.

The subtitle of the German edition is «Das erfolgreichste Buch der Welt». The work originally appeared in English in 2003.

Aimed at readers interested in personal development, creativity, motivation and career management, with an approach close to the world of advertising.