by Robert S. Kaplan, David P. Norton · Ingram Publisher Services · tapa dura · ISBN 9780875846514
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The book 'The Balanced Scorecard: Translating Strategy into Action' by Robert S. Kaplan and David P. Norton, published by Harvard Business Review Press in 1996, presents a management system that allows companies to invest in the long term in customers, employees, new product development and systems, rather than focusing solely on short-term results. This multidimensional approach incorporates financial and non-financial factors to measure corporate performance, offering a balanced view between short- and long-term objectives, desired outcomes and performance drivers.
Robert Samuel Kaplan is an American accounting academic, and Emeritus Professor of Leadership Development at the Harvard Business School. He is known as co-creator of Balanced Scorecard. together with David P. Norton.
