by Robert S. Kaplan, David P. Norton · Gestión 2000 · tapa blanda · ISBN 9788480885614
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«Cómo utilizar el cuadro de mando integral» is the management manual by Robert S. Kaplan and David P. Norton (Gestión 2000, paperback, 412 pages).
Explains how to implement the balanced scorecard to turn a company's strategy into concrete actions, align teams around the same objectives, and sustain it as an ongoing process. It proposes measuring performance with financial and non-financial indicators, and positions executive leadership as the driver of change.
Corresponds to the Spanish translation of «The Strategy-Focused Organization» (Harvard Business School Press); 2005 edition.
Aimed at executives and strategy managers who want to apply the balanced scorecard in their organizations.
Robert Samuel Kaplan is an American accounting academic, and Emeritus Professor of Leadership Development at the Harvard Business School. He is known as co-creator of Balanced Scorecard. together with David P. Norton.
