by Robert S. Kaplan, David P. Norton · Gestión 2000 · tapa blanda · ISBN 9788480885041
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«Cuadro de mando integral» is the business management essay by Robert S. Kaplan and David P. Norton, published by Gestión 2000 in paperback (320 pages).
A reference work on management that presents the balanced scorecard as a system for placing strategy at the centre of the organisation. It explains how to align vision and long-term objectives with team capabilities, and details the process for creating this tool, measuring performance, obtaining feedback and updating strategy.
Second edition (2006), Spanish translation of «The Balanced Scorecard: Translating Strategy into Action».
For executives, business professionals and students of administration and management interested in strategy and performance measurement.
Robert Samuel Kaplan is an American accounting academic, and Emeritus Professor of Leadership Development at the Harvard Business School. He is known as co-creator of Balanced Scorecard. together with David P. Norton.
