by Brian Halligan, Dharmesh Shah · John Wiley & Sons Ltd · tapa dura · ISBN 9780470499313
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«Inbound Marketing: Get Found Using Google, Social Media, and Blogs» is the digital marketing guide by Brian Halligan and Dharmesh Shah, in hardback.
Explains the shift from interruption marketing (cold calls, mass emails, advertising) to inbound: getting the customer to find the company on Google, blogs, and social media. Includes improving search rankings, maintaining a corporate blog, building community on Facebook, LinkedIn, and Twitter, and measuring results to decide what to repeat.
Part of the New Rules Social Media series and includes a foreword by David Meerman Scott. John Wiley & Sons Ltd published this 256-page edition in English.
Recommended for marketing professionals, entrepreneurs, and business owners looking to attract customers through digital channels.
