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Web Analytics 2.0
by Avinash Kaushik · Sybex Inc.,U.S. · tapa blanda · 475 pages
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Pages: 475 pagesAuthor: Avinash KaushikPublisher: Sybex Inc.,U.S.Format: tapa blandaLanguage: enRelease date: 26/10/2009ISBN: ISBN 9780470529393
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Synopsis of Web Analytics 2.0
Descubre cómo medir, analizar y actuar sobre las últimas tendencias en analítica web con 'Web Analytics 2.0'. Avinash Kaushik te guía a través de estrategias y modelos de ejecución específicos para evolucionar desde herramientas de clickstream hasta obtener información cualitativa, experimentación y herramientas de inteligencia competitiva. Aprende a transformar tu pensamiento y a aplicar metodologías avanzadas para optimizar tu sitio web y tus campañas de marketing online. Este libro es una guía esencial para profesionales que buscan dominar el análisis web y mejorar la toma de decisiones basada en datos.
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