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Leading Digital
by George Westerman, Didier Bonnet, Andrew McAfee · Ingram Publisher Services · tapa dura · 256 pages
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Pages: 256 pagesAuthor: George Westerman, Didier Bonnet, Andrew McAfeePublisher: Ingram Publisher ServicesFormat: tapa duraLanguage: enRelease date: 14/10/2014ISBN: ISBN 9781625272478
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Synopsis of Leading Digital
En 'Leading Digital', George Westerman, Didier Bonnet y Andrew McAfee argumentan que la próxima fase de adopción de tecnología digital, impulsada por la convergencia de la movilidad, el análisis, las redes sociales, la computación en la nube y los dispositivos integrados, hará que todo lo que ha sucedido hasta ahora parezca un preludio. Los autores, líderes de opinión en transformación digital corporativa, muestran cómo los cambios en el ámbito digital se han centrado en empresas de alta tecnología y medios de comunicación, pero aún queda un 94% de la economía empresarial que necesita cambiar. Este libro muestra cómo estas organizaciones han utilizado su propia transformación digital para obtener una ventaja estratégica y competitiva.
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About the author
Andrew McAfee
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
Born in 196716 titles published
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