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by Andrew McAfee, Erik Brynjolfsson · W. W. Norton & Company · tapa dura · ISBN 9780393254297
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ISBN: 9780393254297
En 'Machine, Platform, Crowd: Harnessing Our Digital Future', Andrew McAfee y Erik Brynjolfsson exploran cómo las empresas pueden prosperar en la era digital. Analizan la integración de mentes y máquinas, productos y plataformas, y el núcleo y la multitud, ofreciendo estrategias para el éxito. Este libro es una guía esencial para líderes y empresas que buscan adaptarse y sobresalir en un mundo impulsado por la tecnología.
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
