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ISBN: 9781422125878
En 'Enterprise 2.0', Andrew McAfee explora cómo las organizaciones líderes están adoptando herramientas y filosofías web innovadoras para resolver problemas, capturar conocimiento, destacar experiencia y generar ideas. Este libro es esencial para ejecutivos que buscan decisiones tecnológicas poderosas y pragmáticas, mostrando cómo aplicar estas herramientas para el beneficio empresarial.
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
