by Andrew McAfee · Harvard Business Review Press · tapa dura · ISBN 9781422125878
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«Enterprise 2.0» is Andrew McAfee's essay, published by Harvard Business Review Press in hardback (240 pages, in English).
Andrew McAfee analyses how social and collaborative web technologies, such as Wikipedia or Facebook, can be applied within organisations to capture knowledge, connect employees with experts and harness collective intelligence. It includes practical cases and guidance for executives.
First edition published in 2009; Andrew McAfee coined the term «Enterprise 2.0» as a researcher of the business impact of technology.
Aimed at executives who want to apply collaborative tools in their organisations, without needing to be technical experts.
Andrew Paul McAfee is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world.
