by Jim Sterne · Wiley · tapa dura · ISBN 9780470583784
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«Social Media Metrics: How to Measure and Optimize Your Marketing Investment» is the digital marketing essay by Jim Sterne, published by Wiley in hardback (272 pages, in English).
The work explains how to measure the success of social media marketing strategies and how to make the most of the time and effort invested in them. It includes examples of concrete metrics to check what works and what doesn't, defend the usefulness of social media to skeptics, and steer campaigns as new media emerge.
It is part of the New Rules Social Media Series, as volume 3.
Recommended for marketing and digital communication professionals who want to base their decisions on measurable data.
