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Don Peppers
AuthorBooks · Second handSince 1950
Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group.
39
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7
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Second-hand books by Don Peppers
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Curiosities about Don Peppers
Birth
1950
Death
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First book
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Years writing
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Don Peppers is a renowned American business theorist and economist.
His most prominent work, Managing customer relationships, is a benchmark in the field.
Throughout his career, he has published a total of 39 specialized works.
His primary focus centers on relationship marketing and consumer preferences.
He is a key figure for understanding modern customer relationship management.