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by Martha Rogers, Don Peppers, Bob Dorf · Capstone Publishing Ltd · tapa blanda · 432 pages
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El libro de campo One to One es una guía práctica para implementar estrategias de marketing uno a uno. Explora cómo construir relaciones sólidas con los clientes, personalizar las interacciones y aumentar la lealtad a través de un enfoque centrado en el cliente. Ideal para profesionales de ventas y marketing que buscan optimizar sus estrategias.
Martha Elizabeth Rogers was an American nurse, researcher, theorist, and author. While professor of nursing at New York University, Rogers developed the "Science of Unitary Human Beings", a body of ideas that she described in her book An Introduction to the Theoretical Basis of Nursing.
