by Steve Blank, Bob Dorf · K&S Ranch Publishing LLC · tapa blanda · ISBN 9780984999309
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The Startup Owners Manual» is the practical guide by Steve Blank and Bob Dorf, published by K&S Ranch Publishing LLC in paperback (608 pages, in English).
Practical manual detailing the customer development process described by Steve Blank and Bob Dorf for building a scalable company. It explains how to get out of the building and test the idea with real customers, validate both the problem and the solution, decide when to pivot, and prepare for sales before scaling.
The subtitle of the work is The Step-by-Step Guide for Building a Great Company. It was published in 2012 and includes an index, appendices with checklists, and a glossary.
For entrepreneurs, startup founders, and teams seeking a systematic method to validate business ideas and build a scalable company.
