Seeing What's Next

Name: Seeing What's Next
Brand: Harvard Business Review Press
Price: 11.30 GBP
Availability: InStock
ISBN: 9781591391852

by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony · Harvard Business Review Press · tapa dura · 352 pages

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352 pagesClayton M. Christensen, Erik A. Roth, Scott D. AnthonyHarvard Business Review Presstapa duraen21/9/2004ISBN 9781591391852

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Synopsis of Seeing What's Next

En 'Seeing What's Next', Clayton M. Christensen, Scott D. Anthony y Erik A. Roth presentan un marco innovador para predecir los resultados en la evolución de cualquier industria. Basándose en las teorías expuestas en 'The Innovator's Dilemma' y 'The Innovator's Solution', este libro ofrece un modelo práctico de tres partes que ayuda a los responsables de la toma de decisiones a detectar las señales del cambio de la industria, determinar el resultado de las batallas competitivas y evaluar si las acciones de una empresa asegurarán o amenazarán el éxito futuro. A través de estudios de casos en profundidad de industrias desde la aviación hasta la atención médica, los autores ilustran el poder predictivo de la teoría de la innovación en acción.