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HBR's 10 Must Reads on Strategic Marketing
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Negocios y EconomíaISBN | 9781422189887
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Product details
Pages: 224 pages
Author: Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
Publisher: Harvard Business Review Press
ISBN: 9781422189887
Format: tapa blanda
Language: en
Release date: 2/4/2013
ISBN: 9781422189887
Synopsis of HBR's 10 Must Reads on Strategic Marketing
Este libro recopila diez artículos esenciales de la Harvard Business Review sobre marketing estratégico. Expertos como Ted Levitt y Clayton Christensen ofrecen ideas y consejos para reinventar el marketing, centrándolo en el cliente. Aprenderás a definir tu negocio, crear productos que satisfagan las necesidades de los clientes, evaluar las fortalezas de tu marca, acceder a mercados más grandes y ofrecer un valor superior a los clientes B2B. Además, se incluye el artículo destacado 'Marketing Myopia' de Theodore Levitt.
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