by Scott D. Anthony · Harvard Business Review Press · Tapa dura · ISBN 9781422171721
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«The Little Black Book of Innovation» is Scott D. Anthony's management essay, published by Harvard Business Review Press in hardback (283 pages).
Scott D. Anthony demystifies innovation and its role in business and professional success. The work distinguishes types of innovation and proposes a 28-day programme to master its keys: finding opportunities, generating ideas, building businesses and strengthening the innovative capacity of teams and organisations, with cases such as Procter & Gamble.
The full subtitle is How It Works, How to Do It. Work in English, with bibliographic references and index.
It is aimed at executives, entrepreneurs and professionals interested in driving innovation in their organisations.
