by Karen Dietz, Lori L. Silverman · For Dummies · tapa blanda · ISBN 9781118661215
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«Business Storytelling For Dummies» is the business narrative guide by Karen Dietz and Lori L. Silverman, in paperback (384 pages, in English).
Practical guide to applying storytelling in business: teaches how to turn data and facts into engaging messages, connect with the audience, and motivate employees, buyers, and investors. Includes case studies, templates, and step-by-step instructions for creating compelling narratives in presentations, communications, and marketing.
First edition published on December 4, 2013, by John Wiley & Sons, within the For Dummies collection.
Aimed at marketing, sales, and management professionals, as well as small businesses, creative agencies, and non-profit organizations.
