by Stephen Denning · Jossey-Bass Inc Pub · tapa dura · ISBN 9780787976750
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«The Leader's Guide to Storytelling» is Stephen Denning's practical leadership guide, published by Jossey-Bass in hardback (384 pages, in English).
Stephen Denning, former World Bank executive, argues that the right story is a leadership tool: it can drive change, build credibility, align teams, share knowledge, and communicate a vision of the future. The book uses examples from different organizational levels to show how to choose and tell each story.
First edition; released on 22 April 2005. J-B US Non-Franchise Leadership series, no. 39.
Ideal for executives, middle managers, and frontline professionals interested in leadership, business communication, and change management.
