by Stephen Denning · Routledge · tapa blanda · ISBN 9780750673556
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«The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations» is Stephen Denning's essay, in paperback (246 pages).
Stephen Denning, a World Bank executive, argues that a short, credible story can communicate new strategies, structures, goals and values to employees, partners and clients. The work explains how to build and tell that story to drive change and knowledge management in organizations.
The book was published in 2000 and includes six appendices with elements for developing, building and performing stories, as well as examples of springboard stories.
Aimed at executives, knowledge managers and communication professionals interested in organizational change.
