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Exploring Corporate Strategy
by Gerry Johnson, Kevan Scholes · Prentice Hall · tapa blanda · 576 pages
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Pages: 576 pagesAuthor: Gerry Johnson, Kevan ScholesPublisher: Prentice HallFormat: tapa blandaLanguage: enRelease date: 1/1/1993ISBN: ISBN 9780132974417
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Exploring Corporate Strategy: Text and Cases
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Synopsis of Exploring Corporate Strategy
Este libro, 'Exploring Corporate Strategy: Text and Cases', es una guía completa sobre estrategia corporativa y gestión estratégica. Cubre conceptos subyacentes, métodos analíticos e implicaciones prácticas, mostrando cómo aplicarlos con éxito en organizaciones. Los autores analizan la estrategia corporativa desde una perspectiva económica y de planificación, así como desde la toma de decisiones organizacionales dentro de un proceso social, político y cultural. Esta tercera edición incluye estudios de caso de empresas internacionales y europeas, y está diseñada para ayudar a los gerentes a tomar decisiones sobre el cambio e implementarlo con habilidad.
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Gerry Johnson
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