by Gerry Johnson · ISBN 9781292282510
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«Exploring Strategy» is the business strategy textbook by Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan Scholes.
A reference work for students and professionals that explains the key concepts and tools of business strategy. Through examples of highly diverse organisations, it covers topics such as business models, corporate governance, innovation and entrepreneurship, and shows how companies thrive, grow, innovate and adapt to change.
Twelfth edition, published by Pearson Education in 2019; 600 pages in English.
Designed for students and professionals in strategic management who want to master its fundamentals.
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