by Kevan Scholes, Gerry Johnson · libro de bolsillo · ISBN 9780135256350
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«Exploring Corporate Strategy: Text and Cases» is the corporate strategy textbook by Kevan Scholes and Gerry Johnson, in paperback (736 pages).
A work that brings together key concepts, analytical tools and processes for formulating and implementing corporate strategy in different types of organisations. It combines theory and practical cases, with seventeen case studies, more than sixty company examples and a European and international perspective that addresses the cultural, political and social context.
Fourth edition, published in 1997. The original work appeared in 1989. Text in English. Exploring Corporate Strategy series.
Aimed at university students and business management professionals seeking a reference work on strategy.
