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Exploring Corporate Strategy
by Gerry Johnson, Kevan Scholes · Longman Higher Education · tapa blanda · 350 pages
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Pages: 350 pagesAuthor: Gerry Johnson, Kevan ScholesPublisher: Longman Higher EducationFormat: tapa blandaLanguage: enRelease date: 1/7/1988ISBN: ISBN 9780132963930
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Synopsis of Exploring Corporate Strategy
Este libro, 'Exploring Corporate Strategy', es una guía completa sobre gestión estratégica. Cubre conceptos, métodos analíticos y procesos de desarrollo, selección, formulación e implementación de estrategias. Esta segunda edición presenta la estrategia a través de tres perspectivas: diseño tradicional, experiencia y cultura, e ideas emergentes. Ideal para estudiantes y profesionales interesados en la planificación estratégica y la toma de decisiones empresariales.
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Gerry Johnson
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Born in 194584 titles published
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