by Gerry Johnson, Kevan Scholes, Richard Whittington · Pearson Education Limited · Tapa blanda · ISBN 9781405887328
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«Exploring Corporate Strategy» is the corporate strategy textbook by Gerry Johnson, Kevan Scholes and Richard Whittington (Pearson, paperback, 878 pages).
Reference work for the study of strategic management: it starts with the strategic position of the organisation, continues with the choices that define its direction and ends with strategy in action. The edition includes numerous case studies, company examples and supplementary resources on the Pearson website.
This is the 8th edition of this textbook, published in 2008 and used in university courses on strategic management.
Aimed at students of strategic management and professionals seeking a practical view with real cases.
Discover second-hand books by Gerry Johnson.
