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ISBN: 9781861522238
Este libro explora la importancia de la estrategia en el mundo de los negocios. Richard Whittington analiza los fundamentos de la estrategia y su impacto en el éxito empresarial. Publicado en mayo de 1998, esta edición de bolsillo de 176 páginas ofrece una visión concisa y práctica sobre la estrategia empresarial, ideal para estudiantes y profesionales del ámbito económico y empresarial.
Richard Whittington is an academic in the area of corporate strategy. Currently, he is a professor of strategic management at the Saïd Business School of the University of Oxford, and a Fellow of New College, Oxford. Whittington has been influential in the strategy-as-practice approach, a more sociological and less managerial approach to the study of business and corporate strategy. He was previously an associate editor at the Strategic Management Journal.
