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Narconomics
by Tom Wainwright · Random House Uk · tapa blanda · 320 pages
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Pages: 320 pagesAuthor: Tom WainwrightPublisher: Random House UkFormat: tapa blandaLanguage: enRelease date: 9/2/2017ISBN: ISBN 9781785030420
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Synopsis of Narconomics
En 'Narconomics', Tom Wainwright explora el mundo de los cárteles de la droga a través de una lente económica, revelando cómo aplican estrategias empresariales aprendidas de gigantes como Walmart y McDonald's. Desde la creación de valor de marca hasta la gestión de la cadena de suministro, los capos de la droga enfrentan desafíos similares a los de las grandes corporaciones. Wainwright se adentra en campos de cocaína en los Andes, prisiones centroamericanas y tiendas de marihuana en Colorado, ofreciendo una perspectiva innovadora sobre el negocio de las drogas y sus implicaciones globales. El libro analiza cómo los cárteles toman decisiones sobre competencia, colusión y responsabilidad social corporativa, proporcionando una guía para comprender y combatir este negocio brutal y exótico.
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