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David Allen Aaker
AuthorBooks · Second handSince 1938
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
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About David Allen Aaker
Birth
1938
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
David Aaker was born in 1938 in the city of Fargo, United States.
He is a renowned economist and organizational theorist with a distinguished academic career.
His vast literary production includes a total of 60 published works.
He is a global authority on marketing, management, and market research topics.
His major work, Marketing Research, is a fundamental reference for students and professionals in the field.
