by David A. Aaker · Wiley · tapa blanda · ISBN 9780471659037
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«Strategic Market Management» is David A. Aaker's market strategy manual, published by Wiley in paperback (352 pages, in English).
Development of market strategies from an external perspective, with analysis of customers, competitors, trends and environment. Proposes customer-oriented strategies with a relevant and sustainable value proposition. The seventh edition includes new cases, discussion questions and topics such as emerging submarkets and disruptive innovation.
Categorized in Business and Economics; seventh edition, Wiley international edition, published in 2004.
For executives, planning staff and students of business strategy.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
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