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by David A. Aaker · John Wiley & Sons Inc · tapa blanda · ISBN 9780471871101
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ISBN: 9780471871101
Este libro, 'Strategic Market Management', es una guía completa sobre la gestión estratégica del mercado. Escrito por David A. Aaker, aborda temas de marketing y gestión empresarial. Publicado por John Wiley & Sons en 1984, el libro tiene 336 páginas y está dirigido a estudiantes de educación terciaria y profesionales del sector.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
