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Strategic Market Management
3.8
Negocios y EconomíaISBN | 9780471871101
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Product details
Pages: 336 pages
Author: David A. Aaker
Publisher: John Wiley & Sons Inc
ISBN: 9780471871101
Format: tapa blanda
Language: en
Release date: 1/1/1984
ISBN: 9780471871101
Synopsis of Strategic Market Management
Este libro, 'Strategic Market Management', es una guía completa sobre la gestión estratégica del mercado. Escrito por David A. Aaker, aborda temas de marketing y gestión empresarial. Publicado por John Wiley & Sons en 1984, el libro tiene 336 páginas y está dirigido a estudiantes de educación terciaria y profesionales del sector.
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About the author
David Allen Aaker
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Born in 193860 titles published
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