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Consumer Behavior
by Deborah J. Macinnis, Wayne D. Hoyer · · 560 pages
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Pages: 560 pagesAuthor: Deborah J. Macinnis, Wayne D. HoyerPublisher: Publisher to be confirmedFormat: PaperbackLanguage: enRelease date: 1/1/2016ISBN: ISBN 9781305507272
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Synopsis of Consumer Behavior
Este libro explora el comportamiento del consumidor, analizando los factores que influyen en las decisiones de compra y cómo las empresas pueden comprender y satisfacer las necesidades de sus clientes. Cubre temas como la psicología del consumidor, la segmentación del mercado y las estrategias de marketing.
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About the author
Deborah J. MacInnis
Discover second-hand books by Deborah J. MacInnis.
Born in 195812 titles published
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