by Jim Sterne · Wiley · tapa blanda · ISBN 9780471315612
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«World Wide Web Marketing» is Jim Sterne's online marketing guide, published by Wiley in paperback (416 pages, in English).
Guide for marketing and advertising professionals who want to leverage the web as a business channel. Jim Sterne applies classic marketing principles to the internet and covers content personalisation, banner advertising, search engines and results measurement. Aimed at non-technical readers, it includes practical case studies.
Second edition, with the subtitle «Integrating the Web into Your Marketing Strategy»; publication year: 1998.
Aimed at marketing and advertising professionals, as well as non-technical readers who want to understand the web's commercial potential.
