by Changzheng Yang · Springer · tapa blanda · ISBN 9789811666698
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«Sharing Behavior of Brand Crisis Information on Social Media» is Changzheng Yang's study on brand crisis information sharing behavior, published by Springer in paperback (296 pages, in English).
The book analyzes, with 66 brand crisis cases occurring between 2010 and 2016 on the Chinese social network Weibo, how users share information during a crisis. It explores fluctuations in this behavior, the contextual factors that influence it, and the static and dynamic mechanisms that explain it, with proposals for regulating and managing it.
Academic work focused on brand crisis management, with case analysis and theoretical exposition; translated into English by Feng Yue, Hanxiong Zhu and Li'e Liang.
