Take three and pay for only two with coupon TRIPLEEN
Sharing Behavior of Brand Crisis Information on Social Media
4.5
Negocios y EconomíaISBN | 9789811666698
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 296 pages
Author: Changzheng Yang
Publisher: Springer
ISBN: 9789811666698
Format: tapa blanda
Language: en
Release date: 21/1/2023
ISBN: 9789811666698
Synopsis of Sharing Behavior of Brand Crisis Information on Social Media
Este libro examina el comportamiento de compartición de información sobre crisis de marca en las redes sociales, centrándose en un estudio de caso de Weibo, la plataforma china. Analiza cómo los usuarios comparten y reaccionan ante la información relacionada con crisis de marca, ofreciendo perspectivas sobre la gestión de la reputación en línea y la comunicación en redes sociales. Este libro es una valiosa referencia para estudiantes y profesionales interesados en la gestión de crisis y el marketing digital.
More titles for people who read Sharing Behavior of Brand Crisis Information on Social Media
Recommended by Julia
Best-selling books in Marketing and Advertising
Best sellers
Last unit!3 people have it in their cart
-
VAT included