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Marketing
4.2
Negocios y EconomíaISBN | 9780077729028
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Product details
Pages: 736 pages
Author: Dhruv Grewal, Michael Levy
Publisher: McGraw-Hill Education
ISBN: 9780077729028
Format: tapa dura
Language: en
Release date: 26/1/2015
ISBN: 9780077729028
Synopsis of Marketing
Este libro de texto sobre marketing, escrito por Dhruv Grewal y Michael Levy, está diseñado para estudiantes y profesionales del marketing. El libro se centra en cómo las empresas analizan, crean, entregan, comunican y capturan valor. Además, explora tanto los fundamentos del marketing como las nuevas influencias, como las redes sociales y la ética. Esta edición está disponible a través de McGraw-Hill Connect, un servicio de aprendizaje basado en suscripción accesible en línea a través de su computadora personal o tableta.
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