by Martin Lindstrom · Currency · tapa dura · ISBN 9780385531733
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«Brandwashed» is Martin Lindstrom's marketing essay, published by Currency in hardback (304 pages, in English).
Martin Lindstrom, a marketing expert, analyses how major brands use psychological and emotional tactics to influence purchasing decisions. With examples from advertising, brain studies and the use of personal data, he reveals how fears, desires and vulnerabilities are exploited, and helps readers recognise these manipulative strategies.
First edition published on 20 September 2011, with a foreword by Morgan Spurlock. The essay falls within business, consumer behaviour and social psychology.
For readers of marketing and consumer psychology interested in the persuasive mechanisms of advertising.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
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