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by Martin Lindstrom · Currency · tapa dura · 304 pages
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En este revelador libro, Martin Lindstrom, reconocido experto en marketing, expone las tácticas que las grandes empresas utilizan para manipular nuestras decisiones de compra. A través de investigaciones y ejemplos concretos, Lindstrom nos muestra cómo las marcas influyen en nuestras emociones y deseos, a menudo de manera inconsciente. Descubre los secretos detrás de la publicidad y aprende a ser un consumidor más consciente y crítico.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
