by Martin Lindstrom · ISBN 9781847940131
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Discover the hidden secrets behind our purchasing decisions in 'Buy-Ology' by Martin Lindstrom. This book reveals how traditional beliefs about consumer behavior are wrong, offering a new perspective on marketing and advertising. With 272 pages, this edition from Penguin Random House invites you to question everything you thought you knew about why we buy.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
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