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by Martin Lindstrom · Gestión 2000 · tapa blanda · 344 pages
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En "Así se manipula al consumidor", Martin Lindstrom, experto en marketing, revela los trucos y trampas psicológicas que las empresas utilizan para influir en nuestras decisiones de compra. El autor expone cómo las grandes multinacionales ocultan la verdad y manipulan nuestras mentes para convencernos de que compremos sus productos. Este libro ofrece una visión impactante sobre el mundo del marketing y la publicidad, mostrando cómo las empresas utilizan diversas estrategias para manipular al consumidor. Lindstrom, basándose en su experiencia como consultor para importantes multinacionales, desvela los secretos detrás de las campañas publicitarias y cómo estas influyen en nuestro comportamiento como consumidores.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
