by Fernando López de Castilla Elías, Sandra Carrillo Massa · Gestión 2000 · tapa blanda · ISBN 9788498755572
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«La biblia de las franquicias» is the business manual by Fernando López de Castilla Elías and Sandra Carrillo Massa, published by Gestión 2000 in paperback.
The book presents franchising as a business model that goes beyond fast food, explains how to create or consolidate a chain, and analyses the Spanish ecosystem with strategies drawn from the authors' international experience.
The work was published on 15 March 2023 within the Gestión 2000 collection. The edition includes a foreword by Luisa Masset, General Counsel and Franchising Director of McDonald's Spain.
Aimed at franchisors, franchisees, investors and entrepreneurs interested in the Spanish market.
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