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The Game-Changer
4.2
Negocios y EconomíaISBN | 9780307381736
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Product details
Pages: 336 pages
Author: A. G. Lafley, Ram Charan
Publisher: Random House LCC US
ISBN: 9780307381736
Format: tapa dura
Language: en
Release date: 8/4/2008
ISBN: 9780307381736
Synopsis of The Game-Changer
En 'The Game-Changer', A.G. Lafley, CEO de Procter & Gamble, y Ram Charan, autor de bestsellers, revelan cómo impulsar el crecimiento de ingresos y beneficios a través de la innovación. A través de historias reveladoras, muestran cómo empresas como P&G, Honeywell y Nokia han logrado convertirse en líderes del cambio. Este libro ofrece lecciones inspiradoras sobre cómo priorizar a los consumidores, innovar en mercados maduros, desarrollar negocios de alto crecimiento y revitalizar modelos empresariales. Una guía esencial para redefinir el liderazgo y mejorar la gestión en un mundo de cambio constante y creciente competitividad.
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