by A. G. Lafley, Ram Charan · Random House LCC US · tapa dura · ISBN 9780307381736
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«The Game-Changer» is the business essay by A. G. Lafley and Ram Charan, published by Random House LCC US in hardback (336 pages, English).
The book explains how to integrate innovation at the core of management to achieve sustained revenue and profit growth. Drawing on Procter & Gamble's experience and cases such as Honeywell, Nokia, or LEGO, it details practices like putting the consumer at the center, innovating in mature markets, creating new customers, and managing risk.
The subtitle is «How You Can Drive Revenue and Profit Growth with Innovation»; first edition published on April 8, 2008.
Aimed at executives, middle managers, and entrepreneurs interested in leadership, strategy, and business innovation.
Ram Charan (1720–1799)) is the Rajasthani Hindu guru, inspirator of a religious tradition called Ramsnehi Sampradaya or Ramdwara. He initiated and illustrated Nirguna (absolute) Bhakti, although he was not against Saguna Bhakti. He initiated and tried to eliminate "show", blind faith, hypocrisy and misled existing in the Hindu religion and preferred to worship the 'name of God', Rama, over God, to not get involved in false "show" activities.
