by Ram Charan · n/a · tapa dura · ISBN 9780718154219
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«What the Customer Wants You to Know» is Ram Charan's essay on sales, published by Michael Joseph in hardback, with 192 pages, in English.
The author proposes a commercial approach that starts from the customer's problems and needs, rather than beginning with the product or service. The work explains how to avoid price wars, offer differentiated solutions, and build solid relationships that increase profitability and revenue growth.
First edition published in 2008.
Aimed at sales professionals, managers, and entrepreneurs who wish to improve their commercial results.
Ram Charan (1720–1799)) is the Rajasthani Hindu guru, inspirator of a religious tradition called Ramsnehi Sampradaya or Ramdwara. He initiated and illustrated Nirguna (absolute) Bhakti, although he was not against Saguna Bhakti. He initiated and tried to eliminate "show", blind faith, hypocrisy and misled existing in the Hindu religion and preferred to worship the 'name of God', Rama, over God, to not get involved in false "show" activities.
