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Harvard Business Review on Brand Management
by Collectif · Harvard Business School Press · tapa blanda · 204 pages
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Pages: 204 pagesAuthor: CollectifPublisher: Harvard Business School PressFormat: tapa blandaLanguage: enRelease date: 25/8/1999ISBN: ISBN 9781578511440
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Synopsis of Harvard Business Review on Brand Management
Este libro de la Harvard Business Review ofrece estrategias esenciales para la gestión de marcas en un mundo globalizado. Incluye artículos sobre la construcción de marcas sin medios masivos, la competencia entre marcas y marcas privadas, el crecimiento de marcas premium y la extensión de líneas de productos. Ideal para profesionales que buscan mantenerse competitivos en el ámbito empresarial.
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