by Collectif · Harvard Business School Press · tapa blanda · ISBN 9781578511440
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«Harvard Business Review on Brand Management» is a collection of articles by various authors on brand management, in paperback and in English.
It compiles Harvard Business Review articles on brand management: building brands without mass media, competing with private labels, growing a premium brand, and extending product lines without eroding brand value, with contributors such as Aaker, Quelch, and Joachimsthaler.
Fourth volume in the Harvard Business Review Paperback Series. Published by Harvard Business School Press in 1999; English edition of 204 pages.
For executives, marketing professionals, and business management students interested in brand strategies.
