by Seth Godin · Penguin Books · tapa blanda · ISBN 9780141016405
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
In 'Purple Cow', Seth Godin invites us to transform our business by being remarkable. In a world saturated with mediocre products and services, the key to standing out lies in being a 'purple cow': something unique, surprising, and worthy of attention. This book is a manifesto for those who want to create products and services that make a difference and generate a lasting impact on the market. Discover how to apply this philosophy to your marketing strategy and achieve success.
Tapa dura
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
