by Martin Lindstrom · Booket · tapa blanda · ISBN 9788498751727
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«Buyology: Verdades y mentiras de por qué compramos» is the neuromarketing essay by Martin Lindstrom, published by Booket in paperback (224 pages).
Martin Lindstrom presents a three-year study with 2,000 volunteers who were shown advertisements, logos and brands. He analyses the influence of subliminal advertising, the scent of the store and the behaviour of others on the consumer, and questions the scientific basis of marketing. A book about neuromarketing and irrational purchases.
Translation by Adriana de Hassan. Original work: Buyology: Truth and Lies About Why We Buy and the New Science of Desire (2008).
For readers interested in marketing, neuromarketing, consumer psychology and sociology.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
