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ISBN: 9788498751727
Descubre los sorprendentes hallazgos de Martin Lindstrom en 'Buyology: Verdades y mentiras de por qué compramos'. A través de tres años de investigación y el análisis del comportamiento de 2000 voluntarios, Lindstrom revela cómo el marketing influye en nuestras mentes. Este libro ofrece una visión innovadora sobre los factores que realmente impulsan nuestras decisiones de compra, separando los mitos de las realidades del mundo del consumo. Una lectura esencial para entender el poder del neuromarketing y su impacto en la sociedad actual.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
