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Buyology
4.5
Negocios y EconomíaISBN | 9788498751727
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Product details
Pages: 224 pages
Author: Martin Lindstrom
Publisher: Booket
ISBN: 9788498751727
Format: tapa blanda
Language: es-ES
Release date: 2/2/2012
ISBN: 9788498751727
Synopsis of Buyology
Descubre los sorprendentes hallazgos de Martin Lindstrom en 'Buyology: Verdades y mentiras de por qué compramos'. A través de tres años de investigación y el análisis del comportamiento de 2000 voluntarios, Lindstrom revela cómo el marketing influye en nuestras mentes. Este libro ofrece una visión innovadora sobre los factores que realmente impulsan nuestras decisiones de compra, separando los mitos de las realidades del mundo del consumo. Una lectura esencial para entender el poder del neuromarketing y su impacto en la sociedad actual.
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