by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · ft com · tapa blanda · ISBN 9780273650232
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The Cluetrain Manifesto» is the essay by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, published by FT.com in paperback, in English.
The internet has turned the relationship between customers and companies upside down: consumers share information, are more sceptical and demand authenticity. The book argues that companies must engage with them in natural, direct language, listen to them and participate as real interlocutors, rather than limiting themselves to traditional advertising.
The cover subtitle is «The End of Business as Usual». The edition has 188 pages and was published in 2000.
For marketing and communication professionals, and for readers interested in how the internet changed the relationship between brands and consumers.
David Weinberger is an American author, technologist, and speaker. Trained as a philosopher, Weinberger's work focuses on how technology — particularly the internet and machine learning — is changing our ideas, with books about the effect of machine learning’s complex models on business strategy and sense of meaning; order and organization in the digital age; the networking of knowledge; the Net's effect on core concepts of self and place; and the shifts in relationships between businesses and their markets.
