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The Cluetrain Manifesto
by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · ft com · tapa blanda · 188 pages
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Pages: 188 pagesAuthor: Rick Levine, Christopher Locke, Doc Searls, David WeinbergerPublisher: ft comFormat: tapa blandaLanguage: enRelease date: 1/1/2000ISBN: ISBN 9780273650232
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El manifiesto Cluetrain
£15.07
The Cluetrain Manifesto
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Synopsis of The Cluetrain Manifesto
El Manifiesto Cluetrain es un libro que explora el impacto de Internet en el mundo empresarial. Argumenta que los mercados en línea se están volviendo más inteligentes y que las empresas deben participar en conversaciones abiertas y directas con sus clientes. El libro ofrece ideas sobre cómo las empresas pueden adaptarse a este nuevo panorama y construir relaciones más auténticas con sus clientes. Publicado en el año 2000, este libro sigue siendo relevante para comprender la evolución del marketing y la comunicación en la era digital.
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