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ISBN: 9780273650232
El Manifiesto Cluetrain es un libro que explora el impacto de Internet en el mundo empresarial. Argumenta que los mercados en línea se están volviendo más inteligentes y que las empresas deben participar en conversaciones abiertas y directas con sus clientes. El libro ofrece ideas sobre cómo las empresas pueden adaptarse a este nuevo panorama y construir relaciones más auténticas con sus clientes. Publicado en el año 2000, este libro sigue siendo relevante para comprender la evolución del marketing y la comunicación en la era digital.
David Weinberger is an American author, technologist, and speaker. Trained as a philosopher, Weinberger's work focuses on how technology — particularly the internet and machine learning — is changing our ideas, with books about the effect of machine learning’s complex models on business strategy and sense of meaning; order and organization in the digital age; the networking of knowledge; the Net's effect on core concepts of self and place; and the shifts in relationships between businesses and their markets.
