by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · Perseus Books · tapa blanda · ISBN 9780738204314
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«The Cluetrain Manifesto» is the essay by Rick Levine, Christopher Locke, Doc Searls and David Weinberger on the impact of the internet on business (paperback).
This essay presents 95 theses that question traditional business laws in the digital age. Its central idea is that markets are conversations: the internet allows customers to communicate with companies, which must participate authentically and transparently rather than merely issuing advertising messages.
The full title is The Cluetrain Manifesto: The End of Business as Usual. English edition of 190 pages, published by Perseus Books in 2001.
Aimed at professionals and students of marketing, communication and e-commerce, and at readers interested in the digital transformation of companies.
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David Weinberger is an American author, technologist, and speaker. Trained as a philosopher, Weinberger's work focuses on how technology — particularly the internet and machine learning — is changing our ideas, with books about the effect of machine learning’s complex models on business strategy and sense of meaning; order and organization in the digital age; the networking of knowledge; the Net's effect on core concepts of self and place; and the shifts in relationships between businesses and their markets.
