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The Cluetrain Manifesto
by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · Perseus Books · tapa blanda · 190 pages
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Pages: 190 pagesAuthor: Rick Levine, Christopher Locke, Doc Searls, David WeinbergerPublisher: Perseus BooksFormat: tapa blandaLanguage: enRelease date: 10/1/2001ISBN: ISBN 9780738204314
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El manifiesto Cluetrain
£15.07
The Cluetrain Manifesto
£10.67
Synopsis of The Cluetrain Manifesto
El Manifiesto Cluetrain es un libro que explora el impacto de Internet en el mundo de los negocios. Presenta 95 tesis organizadas como un manifiesto, que examinan cómo Internet está transformando las interacciones entre empresas y clientes. El libro argumenta que los mercados son conversaciones y que las empresas deben participar en estas conversaciones de manera auténtica y transparente para tener éxito en la era digital. Este libro desafía las leyes inmutables de los negocios y ofrece una visión provocativa de cómo las empresas deben adaptarse para prosperar en el mundo conectado.
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