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Marketing Strategy and Competitive Positioning
by Graham J. Hooley, John A. Saunders, Nigel Piercy · Pearson Education Limited · tapa dura · 496 pages
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Pages: 496 pagesAuthor: Graham J. Hooley, John A. Saunders, Nigel PiercyPublisher: Pearson Education LimitedFormat: tapa duraLanguage: enRelease date: 5/3/1998ISBN: ISBN 9780133712537
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Synopsis of Marketing Strategy and Competitive Positioning
Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint.
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