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Strategic Marketing
by David W. Cravens, Nigel Piercy · McGraw-Hill Education · tapa blanda · 736 pages
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Pages: 736 pagesAuthor: David W. Cravens, Nigel PiercyPublisher: McGraw-Hill EducationFormat: tapa blandaLanguage: enRelease date: 1/6/2005ISBN: ISBN 9780071244329
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Synopsis of Strategic Marketing
Strategic Marketing, 8ª edición, es un libro de texto que explora los conceptos y procesos para obtener una ventaja competitiva en el mercado. Los autores examinan los componentes de una estrategia impulsada por el mercado, incluyendo la tecnología, el servicio al cliente, las relaciones con los clientes, los precios y la economía global. El texto proporciona una perspectiva estratégica y se extiende más allá del enfoque tradicional en la gestión del marketing mix. Los casos demuestran cómo las empresas reales construyen e implementan estrategias efectivas.
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