by Richard Reeves, John Knell · Hachette Collections · tapa blanda · ISBN 9781473673533
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«80 Minute MBA: Everything You'll Never Learn at Business School» is the business guide by Richard Reeves and John Knell, in paperback.
«80 Minute MBA» condenses the essentials of an MBA for those who cannot take one: leadership, strategy, financial accounting, content marketing, data, social media, climate change, and technology. The revised edition adds a chapter on the platform economy and updated examples of technology and social media.
«80 Minute MBA» was originally published in 2009; the revised edition in this record came out in 2018.
For professionals and managers seeking a practical synthesis of business management without spending two years on an MBA.
Richard Furman Reeves was an American writer, syndicated columnist, and lecturer at the Annenberg School for Communication at the University of Southern California in Los Angeles.
