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Impulsa tu marca, incrementa las ventas
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Negocios y EconomíaISBN | 9788416583393
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Product details
Pages: 176 pages
Author: César Valencoso Gilabert
Publisher: Profit editorial
ISBN: 9788416583393
Format: tapa dura
Language: es-ES
Release date: 20/4/2016
ISBN: 9788416583393
Synopsis of Impulsa tu marca, incrementa las ventas
Este libro de César Valencoso Gilabert, publicado por Profit Editorial, explora cómo las marcas pueden crecer desafiando las teorías convencionales de marketing. A través del análisis de datos de Kantar Worldpanel, el autor argumenta que la fidelización no es la clave del crecimiento, sino la adquisición continua de nuevos consumidores. Con ejemplos de miles de marcas en diversas categorías y países, el libro ofrece una perspectiva innovadora y práctica para los responsables de marketing que buscan expandir su alcance y aumentar sus ventas.
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